Step 4: Generating Traffic
The success of your site, in terms of monetizing it, lies not only in your content, but more so in the number of people who come in, stay, and come back to your site – we call that traffic. Indeed, driving traffic requires more work – from creating content, to getting this great content to people.
The major sources of traffic are the organic (search-engines like Google, Yahoo, and Bing), social (from Facebook, Twitter, Google+, etc.), referral (referred through other websites), and direct traffic (when visitors go to your page directly by typing in your web address).
Prioritize your social and organic traffic.
Social Media Traffic. Social Media has the potential to open up your content to a whole tribe of interested people. With the likes of Facebook, Twitter, Google+, LinkedIn, Instagram and Pinterest, sweeping the world with their massive networking potential, it’s fairly easy to be found and heard.
Search-engine Optimization (SEO). When a user go to Google, or Yahoo and try to look for something, your goal is that your website comes at the very first page of the search-engine results page (SERPs). An SE-optimized website is favored by these search-engines, and display them in the front pages.
Optimization is a tedious task and it’s a long-term goal. The most basic SEO hack is keywords, and quality. The emphasis is more on quality and value but there are still things you can do to encourage a better performance:
- Research keywords using sites like Google Keyword Planner to find out what people are searching for, in relation to your niche
- Add your keyword naturally into your post title
- Use your keyword sparingly within the body of your post
- Place your keyword in the title and alt title of any images you’re using within that post
- Use the keyword in your meta description (while this is no longer a factor in search engine optimization, it’s still useful to do this to prompt readers to click-through)
Email Marketing. Every blogger must be diligent enough to keep a list of their subscribers and make sure they stay in touch with your blog. You can send them interesting updates on a daily, bi-weekly, or monthly basis, and keep them interested with your site. This is the key to maintaining a solid readership, and ensure sustained traffic to your site.
Step 5: Monetization
Now, how do bloggers earn through blogging? Well, there are a number of ways such as advertising, and affiliate marketing.
Advertising. Advertising is one of the most common ways to monetize your blog and can come in various formats such as:
- Banner advertising – such as Google AdSense, Bing, Facebook and other ad platforms
- InfoLinks – You can earn more money with Infolinks
- Sponsored reviews – whereby you’re paid to review a product or service in return to for you honest opinion
- Sponsored posts – in this instance a brand or PR will pay for you to write about their product or service and include a link back to their website (be sure to no-follow any paid links to stay within Google’s guidelines and best practices)
Affiliate Marketing. Affiliate marketing placing a banner or a link within a post / somewhere on your blog, which links back to a product or service. When someone purchases through your link, you’ll earn a commission.
There are many affiliate marketing programs you can tap:
The key with affiliate programs is to just promote products you would endorse and actually use yourself. But remember to keep whatever it is you want to market as an affiliate relevant to your audience, otherwise, you’ll end up a failure.
Product Creation. You can use a blog, or a website to sell something. Your website will serve as an online product description or brochure of whatever product you want to sell such as eBooks, videos, elearning materials, whitepapers, and many more.
Freelancing. Your blog can also serve as a broadcasting platform. If you have a business on the side of your day job, or you have it full-time, you can use a blog to promote whatever it is that you do.
Here’s what you could offer as a freelancer from your blog:
- Copywriting services
- Blog design
- Content Management
- Business consulting
- Social Media strategy
An example of this kind of blog this blog by a copywriter and freelance writer offering copywriting, and content marketing services, head to his site at: www.slyejoyserrano.com
Step 6: Automation and Outsourcing
Blogging is time-consuming. More so, if you are not a writer, it would prove to be extremely difficult to maintain a solid blog. So, learn to get help from outside. You can outsource content writing by hiring a content writer, or a ghost writer. You can outsource your marketing efforts by seeking the help of a social media manager.
If you really want to increase your BLOG EARNINGS you must do the following to monetize your website.
- Google Adsense – is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.
- Infolinks is a global advertising platform offering ad solutions for both publishers and advertisers. Online advertisers utilize the Infolinks Self-Serve Marketplace to customize their own campaign. Advertising with Infolinks means delivering brand messages to engaged users