The power of the mass media is immense. It is even referred to as the the fourth branch of the government (executive, legislative, and judiciary as three branches of government). This immense power comes from its characteristics as a meaning-maker or influencer industry. As such, it has an important role in strengthening culture, and facilitating change and development.
Top priority communication courses:
- BA Communication
- BA Journalism
- BA Broadcasting
- BS Development Communication
There are also specific priority courses identified for each region. In Metro Manila, for instance, the list includes library science, values and technical teacher education, astronomy, food technology, pre-dentistry, political science, real estate, accounting technology, customs administration, management and criminology.